MARKETING DIGITAL EXECUTIVE

Job Description

RESPONSIBILITIES:

• Create and implement inclusive digital marketing strategies by utilizing different digital mediums and setting measurable KPIs.
• Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
• Manage digital campaigns, monitor performance reports, analyze data, and make data-driven recommendations.
• Optimize own media channels performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
• Create and curate social media campaigns, including content creation, publishing, and community management.
• Manage and optimise digital campaigns on various platforms.
• Develop and execute email marketing campaigns with A/B testing.
• Analyse analytics and engagement metrics to measure campaign performance.
• Prepare and present monthly/quarterly reports to stakeholders.

REQUIREMENTS:

• A bachelor’s degree in marketing, communication, or related fields.
• 3+ years of experience in digital marketing or content marketing.
• Experience with web analytics tools like Google Analytics and Search Console.
• Proficient in marketing automation tools, such as HubSpot, Ahrefs, Yoast, etc.
• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing and social media.
• Excellent communication, presentation and interpersonal skills.

BENEFITS:

• Competitive salary in line with experience and capability.
• Annual KPI evaluation for salary review.
• Social, health & unemployment insurance.
• Premium Healthcare insurance.
• Annual leave days: 12 days/year.
• Tuition fee discount for family members.

WORKING SCHEDULE:  43 hours/week from Monday to Friday.